Neon Filter, Flip the Color — Pop-Up AR Experience

BRIEFING

A striking AR filter gives faces a metallic shimmer, blending fashion and personality into one look. The custom #MYCALVINS filter made it easy to snap energetic, fun selfies and group shots, turning every photo into something one-of-a-kind. A wide range of CK-themed stickers and effects added extra flair to every shot, made for grabbing attention on social media with a look all its own.