Spring is Blooming — Brand Experience Exhibition

BRIEFING

Step into the spring garden inside Han Shin Arena and you're immediately drawn in by the artist's lively floral compositions. Bursts of pastel-crayon flowers bloom playfully along fences or sit inside painted vases, as if a spring fairy had cast a spell over the whole space and given it a brand-new look. Wander through and you'll find nearly every corner makes for a great photo, turning each moment into something worth keeping. For this exhibition, Van Cleef & Arpels invited visitors not just to wander the spring garden but to use a dedicated photo booth with four selectable backdrops. After shooting, guests could print on the spot or download the photo, keeping the memory close wherever they go. AI automatically removes the background from each shot in real time, letting guests pick their favorite backdrop and print instantly. There's also a custom stamp sticker station — pick a favorite design on a tablet and take home your own unique stamp, a small keepsake from a beautiful spring. Between the art and the season, every moment here becomes one worth remembering.