Peekaboo — Interactive Magic Mirror

BRIEFING

For the 10th anniversary of Fendi's Peekaboo bag, an interactive magic mirror brought a whole new kind of experience. Sensing when someone gets close, the mirror transforms instantly into something magical, revealing striking visuals. Visitors could explore the limited 10th-anniversary bag designs at their own pace and take an AR photo alongside them, capturing every sparkling moment. A creative drawing tool then turned those keepsake photos into personal artwork, letting each visitor's own style shine through. More than a fashion showcase, the exhibition became a genuinely magical interactive journey, inviting every fashion lover to feel Fendi's charm and creativity in a way they'd remember.