Into The Future — Tech-Art Interactive Exhibition

BRIEFING

Breaking past the limits of physical space to build a vision of the future — real-time motion detection puts visitors on top of a 6-meter-tall matrix of blue LED screens shaped like a Christmas tree. A custom tech-portrait installation uses AR to turn each visitor's silhouette into an artistic portrait made of flying +/- symbols, projected onto the screen. Scan the QR code above the screen and download the photo straight to your phone — a keepsake with real Benz style, and a genuinely memorable holiday moment. Built around Benz's own +/- visual mark, the piece links interactive visuals directly to the brand's story about technology, letting people connect with the brand through the act of interacting itself.