Money Playground — Corporate Brand Showroom

BRIEFING

A fun, playful VTM finance game that teaches financial literacy along the way, with a chance to earn a certificate as a keepsake. Put on a VR headset to preview the convenience of future banking, including biometric ID, video tellers and pre-processing services. Flowing, colorful lighting fills the whole zone with an upbeat, playful mood, letting kids learn about money while they play. The creative prototype's goal was "translating financial knowledge" so even kids could grasp it fast — for example, a roller coaster themed around the U.S. automatically buys CTBC travel insurance before the ride starts, and when a "rockslide" hits mid-ride, the insurance helps clear the way. Different countries in the park represent different currencies — catching goldfish in the Japan zone earns yen, the U.S. roller coaster earns dollars, and so on. At the end, all the virtual earnings from the playground are donated to the charity "Light Up Life," carrying the message of giving back all the way through.