HBL My Own Player Card — Themed Photo Experience

BRIEFING

HBL fans could use the Nike app to build their own custom HBL look — picking their team's graphics, from team name to mascot to crest, and personalizing a Chinese or English jersey number, blending their own creativity with their school's style to show their love of basketball and support for their HBL team. Fans could also step in front of a custom photo backdrop built from HBL team colors and elements for a standout shot. Paired with a polished HBL photo frame, it all came together as a personal player card — letting every fan feel like a star on the court.