MISSION FILE · SamsungAI2024
A New Era — Launch Event Stage Visuals
Samsung
2024
Commercial
BRIEFING
Built around "AI and the future of technology," the opening animation uses motion graphics to showcase Samsung's smart display innovation. The stage visuals feel like traveling through a tunnel into the future, with smooth beams of light tracing the outline of what's ahead — shifting light and shadow give the audience a real sense of the pulse of smart living. The film pulls every viewer into the appeal of future technology, building anticipation for the change Samsung's products bring to everyday life, and giving the audience a taste of the possibilities AI can unlock.
TELEMETRY
- Role
- Visual director
- Venue
- Huashan 1914 Creative Park
- Year
- 2024