On the Move — Themed Photo Experience
MISSION FILE · Montblanc2023

On the Move — Themed Photo Experience

萬寶龍 2023 Commercial

BRIEFING

Built around a "trip around the world" concept, this themed photo booth turns a simple photo op into a journey full of imagination. Guests pick a destination country through an interactive app, and once the shot is taken, AI instantly removes the background and blends the photo with that country's landmarks, cultural symbols and local flavor into one artistic, personal image. Each photo becomes more than a souvenir — a portrait of travel across cities and borders. From choosing a scene, to the live shot, to AI compositing and output, the whole flow ties digital interaction directly to something guests can take home. Guests can scan a QR code on-site to download the digital photo, or print it directly, keeping a piece of their own imaginary world trip.

TELEMETRY
Role
Creative planning, interactive design lead, visual director
Venue
Xinyi Shanghai Trend Plaza
Year
2023

GALLERY