HBL: Once in a Lifetime — Mass Gacha-Machine Live Interaction

BRIEFING

"Once in a Lifetime HBL" turned every fan's phone into their own personal gacha machine. Pairing HBL team mascots with local pop culture, each participating fan's phone became a game-of-chance capsule machine, with prizes including brand-new HBL mascot stickers and Nike fan gear — sparking plenty of excitement and conversation. During game timeouts, this became a real-time, arena-wide brand interaction moment, drawing over 40,000 participations across the two-day finals. On the big screen at Taipei Arena, capsule visuals for the two competing teams marked the start of each round, with the system able to switch team visuals and prizes on the fly to keep pace with the live results.