Lemon Battle — AR Multiplayer Showdown

BRIEFING

"Lemon Battle" is a fast-paced 3v3 real-time AR showdown where players become the brand mascot in AR, mouths wide open, racing to catch lemons falling from the sky. Whichever team wins gets lemon black tea as the prize. The energy on-site was electric, full of laughter, with the AR game bringing genuine team spirit, memorable moments and a real boost to the brand's image — word of mouth spread fast, with everyone getting swept up in the fun of catching lemons. The interaction design and visual direction had to account for unpredictable team sizes as walk-up players joined throughout the day, so we built in a way to adjust team headcount on the fly, keeping the whole event flexible.