Double is焙ter — AI Co-Created Song
MISSION FILE · Lipton2024

Double is焙ter — AI Co-Created Song

立頓 2024 Commercial

BRIEFING

On-site, combining Roasted Milk Tea with a But. butter cookie triggers an AI installation that kicks off a personality quiz, dialing in a custom milk-to-tea ratio and then generating a one-of-a-kind AI track based on the results. Put on the headphones, and a giant screen behind you plays out a light show of milk-tea particles synced to the beat, turning the blend of milk and tea into something visually stunning. Strike a pose in front of the camera to generate a personal cover for your track, then scan a QR code to download your own AI single, art included — a genuinely one-of-a-kind sensory keepsake. The creative prototype blends Lipton milk tea with a But. butter cookie into one perfect afternoon-tea anthem, using generative AI (SUNO) to make the point that anyone can be a DJ.

TELEMETRY
Role
Creative planning, interactive design lead, hardware design lead, visual director, spatial design
Venue
But. Flagship Store, Minsheng Community
Year
2024

TRANSMISSION

Double is焙ter — AI Co-Created Song
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GALLERY