Holiday — Immersive Interactive Space

BRIEFING

The world's only Holiday-exclusive pop-up store, built as an immersive digital experience. COACH invited visitors to bring family and friends to soak in a truly special festive mood. The space teleports a romantic New York street scene to Taipei, set against the iconic Empire State Building and COACH's own landmarks — as soon as someone steps in, the light-mapped Empire State Building lights up, joined by twinkling light effects, falling snow and music, for the most immersive way to experience a New York snowfall right in Taipei. The creative goal was simple: make people feel like they're walking down a New York street in beautiful falling snow. Motion sensors trigger the light-mapped projection the moment visitors enter the immersive space, and they can wave their hands to control how the snow flows — building a fully atmospheric, story-rich space made for photos.