TEA LAB — Immersive LED Exhibition Space

BRIEFING

The pop-up's exterior uses amber-red (for hand-picked Uva black tea) and milky gold (for New Zealand milk) as its palette, echoing the double-strength milk-and-tea concept behind the brand's milk tea au lait. Step inside and a huge light wall grabs you first — milk tea particles flow across the screen, representing the balance of milk and tea, with shifting light building a strong, futuristic mood, like stepping into your own milk-tea universe. Visitors can mix their own tea-to-milk ratio, then "cheers" virtually with friends and watch the particles burst into fireworks. The creative prototype was built to give the tangible table a deeper layer of brand storytelling, turning it into a space people could share and enjoy together.